One of the things I’ve noticed a lot with my peers, clients, and friends who’ve bought Facebook Likes is that they usually don’t know what to do afterwards. They get these massive amounts of fans, but they don’t do anything else – To them, they’ve won the battle, and think the war is over. They don’t do any other marketing or promoting, and they don’t engage their Facebook Fans properly. In the end, they aren’t using Facebook to it’s full potential.
I am going to teach you how to change that! First of all, you need to understand (if you didn’t already) that “Buying Facebook Likes” is not the final solution – It’s a valid strategy to get quickly kickstart your Fan Page and make it look more popular and more desirable to potential fans, visitors, customers, clients, etc, but you can't buy your way to success alone. If you stop there, it just doesn’t look believable and people will wonder “How did they even get this far?”. Think of it like climbing a mountain; Instead of starting from the bottom, buying Facebook likes is like getting a helicopter ride to about the halfway point. Some of the best Facebook likes companies can get you up the mountain faster than the scams, but regardless, you need to do more to engage with and interact with your fans. Once you’'ve started with this process, it’s a little easier to go forward because you'll have some momentum but you still have to make your way to the top, and that’s exactly what these marketing tips and good advice can teach you how to do here.
Engaging your Facebook Fans
Engaging your Facebook Fans is very important. You’ll get their attention, spark their interest and help make them become active. Engaged and Active Facebook Fans are a big part of your online Sales force, as they’ll promote you to their friends and peers, and you’ll slowly and surely grow your Facebook Fans.
- Post what your Fans are interested in. Not what you want.
- Don’t be boring. Some of your post should be informative, but some should be entertaining as well.
- Use “Fill in the blank” posts – This gets fans to comment and engage in conversation.
- Stay Up-To-Date and Relevant.
- A Picture is worth a thousands words. Post pictures (relevant) regularly.
- Remember to post high-resolution photos. Many pictures online from small businesses are nearly postage stamp sized!
- What’s a video worth? – Post short, relevant videos
- Share “Behind the Scenes” post, pictures or even videos. This gives you page a more “human” touch.
- Share relevant links.
- Offer some extra coupons that aren't available anywhere else.
- Have a sense of humor. Make sure your Facebook page doesn't sound like a boring corporate press release.
- Ask your fans questions.
- Use words like When, Where, Should, Would when asking questions.
- Flash Sales and limited time offers– Give fans that are online now a special little something.
- Run a Contest, and require ‘Voters’ to like your page.
- Mention or Showcase Leaders in your industry.
- It depends on the type of site that you have, but generally try and keep your posts short and sweet. There's no specific limit, but Twitter has had a lot of success by keeping people at around 140 characters.
When should you Engage your Fans
- Post when your fans are most likely online.
- This means, every second of every minute (I’m kidding. Just making sure you’re paying attention)
- Time Zones. If you have fans in multiple time zones, take that into consideration as well.
- If you're busy doing other things, use some third party service (or Facebook's own tools) to schedule your posts ahead of time when you are away, have to go on vacation, etc.
- Post at least once or twice a day.
- Wednesdays and Sundays are HOT days. This is when your fans are usually most active.
- Schedule Posts beyond business hours (when your fans aren’t at work or school)
Remember than your Facebook Posts have an half-life of about 2-3 hours. Within this time, most than half of the people who are going to see it, have seen it.
How Should you Engage your Fans
- Be Human, not a robot. Always have a “personal’ touch when you post things.
- Change your Cover Photo every once in a while.
- Give your Fans special instructions such as Like, Comment, or Share.
- Link to or mention relavent posts by others.
Don’t be a one way street. Engage your fans right back at them.
- Talk to your fans
- Answer their questions
- Thank them
- Even when you're sometimes getting criticism from a customer or something, always act polite. Keep calm and carry on.
- Direct message them (don’t spam)
- Like their Fan Pages, acting as your business.
- Respond Timely
Take Advantage of Facebook Features
- Facebook Insight Reports – They give you tons of information and “Insight”. From how people are engaging with your page, demographics and how well you’re doing overall. You can adjust your engagement strategies based on this information.
- Promote Posts – You can ‘Promote” some of your important post, to reach more fans and more people on Facebook.
- Create Milestones
- Use Events
- Create Photo Albums (Keep it relevant)
- Highlight Important Posts to make them more noticeable.
- Ask your fans what draws them to your page and what they want more of. You might get some insight into how to further improve what you're able to offer your customers.
And lastly, have fun! Engaging your Facebook Fans shouldn’t be a struggle, but a journey and adventure. Stay connected, active and you’ll definitely enjoy the ride. If you haven’t already, be sure to checkout our Facebook Marketing Guide, to help you give your page more exposure.